SubZero Digital - A Creative Brief

📷 BRAND STATEMENT

SubZero Digital is “Urban Lifestyle Photography” that aims to provide high quality portrait images to those seeking new content for their media platforms.

📷 PROJECT BACKGROUND

Created in the middle of the night in a cramped, New York dorm room, SubZero Digital began as a small dream in the mind of a 17-year-old college student. As the dream grew, so did the talent and the skills. How cool would it be to provide portrait shots to the people looking to capture memories through amazing photos? SubZero Digital is all about new generation expression in an ever-changing society. SZD captures urban life in all aspects. With its main focus on portraits, SubZero does its best to highlight creativity and shine the brightest of lights on Urban Lifestyle Photography.

📷 TARGET AUDIENCE

Millennials are the target customers. They are the ones who take the most photographs of themselves and each other (and everything they eat, strangely). The majority of SZD customers have been young people, ages 16-25. This is the age of Instagram and YouTube, and having our faces out in the world means much more than some people think. This is the way we build our brands, gain media following, and create new connections. A few customers that have fallen outside of that age bracket, but for the majority, they are young people looking for their next post-worthy photo.

📷 ADVERTISING OBJECTIVE

New campaign to increase brand awareness and demand of SZD services.

📷 CONSUMER MESSAGE

Photos and media content the way you want it: your way.

📷 KEY CONSUMER BENEFIT

Having a third party capture your photos increases the traffic to your personal pages and can thus create a higher following.

📷 COMPETITION

Consumers themselves, as it is easy to take your own photos, and other local photographers.

📷 ADVERTISING TONE

Trustworthy, Comfortable, Modern, Trendy

📷 MANDATORY ELEMENTS

Previously Taken Photos, Social Media Links, Contact Information